Meta will begin testing a new set of subscription plans for its flagship social media applications, Instagram, Facebook, and WhatsApp. The company’s strategy involves introducing optional paid tiers that add features while preserving the essential services free for every user. The core functionality—profile browsing, content sharing, and direct messaging—remains untouched for those who choose not to subscribe. _2_ Test mode or trial period will involve early adopters who can explore the advanced options and provide feedback before any potential rollout beyond the pilot phase. Selected users will have access to premium tools such as extended story durations, custom privacy controls, and exclusive content filters. The plan will signal a shift towards diversified revenue streams while maintaining a broad base of free users. _3_ External observers suggest that the testing could influence market competition in digital communication services. Market analysts note the potential impact on start‑up and first‑party data acquisition models. The company plans to gauge engagement, conversion rates, and retention to determine if tiered services create a sustainable ecosystem without undermining the core free model.