Retail sales in the United States have experienced a decline for four consecutive months, according to recent data. Despite Black Friday sales promotions typically being a significant event intended to boost consumer spending, figures from November indicate that the discounts did not lead to increased retail activity. This trend suggests a broader slowdown in consumer expenditure during this period, with retail sectors exhibiting subdued performance even amidst promotional efforts. The data does not specify the reasons for this pattern but highlights a continued dip in sales figures that could have implications for retail businesses and economic forecasts. The persistent decline over multiple months indicates that current retail promotional strategies may be insufficient to stimulate growth or consumer engagement amid prevailing economic conditions.