The city aims to position itself as a leading destination for holiday celebrations by hosting one of Europe’s most prominent Christmas markets. These seasonal events serve to enhance the city’s visibility on the tourism map, attracting millions of visitors annually. Such markets typically feature a variety of vendor stalls, cultural performances, and festive decorations, which collectively contribute to the local economy and cultural identity. The effort aligns with broader strategies of urban tourism development designed to boost revenue and international profile during the winter months. The annual appeal of these markets hinges on their ability to combine traditional holiday elements with city-specific attractions, fostering a festive ambiance that encourages tourism and cultural exchange. By investing in the event’s infrastructure and programming, Zagreb aims to secure a reputation comparable to other renowned European Christmas markets, reinforcing its position as a desirable holiday destination during the festive season.