The K-beauty industry has experienced rapid growth over recent years, establishing South Korea as a major force within the global beauty market. The sector’s expansion has been driven by innovative skincare products, effective marketing strategies, and the global influence of Korean pop culture. The industry’s development has contributed significantly to South Korea’s economy, creating numerous employment opportunities and attracting foreign investment. Technological advancements in formulation and packaging, alongside a focus on customization and natural ingredients, have enhanced the appeal of Korean beauty products internationally. As a result, K-beauty brands have gained widespread recognition, with many entering markets across Asia, North America, and Europe, thereby strengthening South Korea’s position in international commerce. The sustained growth of this sector has led to its recognition as an economic powerhouse and a key contributor to national GDP. Continued innovation and marketing are expected to sustain its global influence and economic significance.