The landscape of social media has been significantly transformed by the integration of artificial intelligence tools, resulting in a divergence of opinions regarding its impact. Critics argue that AI is contributing to the erosion of authentic human connections, diminishing the organic nature of content creation and influence. They point out that AI-generated personas and automated content could distort perceptions of reality and make genuine human engagement more elusive. Conversely, proponents highlight AI’s role in democratizing fame, allowing a broader range of individuals to attain visibility and success online regardless of traditional gatekeeping barriers. This shift potentially enables more diverse voices to be heard and fosters a more inclusive digital environment. Among influencers, success metrics may vary, with some harnessing AI to enhance content quality and reach, while others rely solely on personal charisma. This duality illustrates the evolving nature of influence in the digital age, where technology intersects with human creativity, raising questions about authenticity, originality, and the future landscape of online fame.