Amy and Ryan Jackson, founders of the Lily Mae Foundation, have been awarded the British Empire Medal as part of the New Year Honours list. Their organization provides support to families experiencing pregnancy loss. The foundation was established to offer counselling, resources, and community connections for grieving families. The recognition signifies acknowledgment of their contributions to health support services. The award highlights ongoing efforts to improve awareness and aid for those affected by pregnancy-related loss. The Jacksons’ work is characterized by advocating for early intervention, fostering community understanding, and enhancing access to mental health resources for bereaved families, with their activities recognized at a national level.