Hallmark has expanded its partnership with the NFL into a franchise of "Holiday Touchdown" movies, beginning with a 2024 film inspired by the Kansas City Chiefs. The inaugural film, "Holiday Touchdown: A Chiefs Love Story," premiered in November 2024 and followed a family of Chiefs fans competing for a "Fan of the Year" trophy. The franchise then moved to Buffalo, New York, in November 2025 for "Holiday Touchdown: A Bills Love Story," a rom-com about childhood best friends uncovering a mysterious gift giver. Hallmark announced in June 2026 that the "Holiday Touchdown" franchise is en route to Chicago for its next installment. The films are shot on location at the respective NFL teams' stadiums and cities, with the Buffalo film featuring real interactions with the Bills Mafia fanbase. The franchise was created following Hallmark's 2024 partnership with the NFL to create heartwarming holiday stories centered around football teams.
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