Anime and manga have evolved from being dismissed as "child's play" to becoming a massive industry in Brazil, particularly visible in cities like São Paulo. A decade or two ago, the culture was niche, with few events and a general public perception that it was just cartoons for kids. Now, anime references are common in advertising, fashion, and even in Japanese retail stores. This shift represents a significant cultural change, with anime and manga no longer being a hidden interest but a mainstream part of the urban landscape. The article notes that these art forms have increasingly dominated a space in both global culture and industry, moving far beyond their previous status as a niche hobby.
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