Meta removes controversial AI feature on Instagram after backlash

Meta has removed a controversial AI feature on Instagram that allowed users to modify photos from public accounts by @-mentioning them, without notifying the account owner. The feature was part of the Muse Image AI generator rolled out earlier this week by Meta Superintelligence Labs. The company admitted the feature "missed the mark" and is no longer available, citing feedback from users and talent agencies including CAA. The decision comes amid broader concerns about AI misuse on social media, particularly for generating non-consensual images. TechCrunch had previously published a guide on how to disable the feature. Meta stated its intent was to provide a creative tool while giving users control, but acknowledged the feature fell short of that goal.