Following Sony's announcement that it will cease production of physical game discs for PlayStation by January 2028, CEO Hiroki Totoki sold 225,000 shares of the company on July 3, 2026, netting approximately $4.73 million. Other top executives, including board chairman Kenichiro Yoshida, also sold shares, with total insider sales reaching about $10.5 million. The decision has sparked consumer backlash, including a petition nearing 100,000 signatures, boycott campaigns, and a €400 million lawsuit, though the financial market reacted positively, with Sony's stock rising 6.68% for the week.
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