Hiking clubs have seen a massive surge in popularity, particularly among Gen Z, as young people seek real-world community and alternatives to bars and dating apps. According to Strava's annual report, hiking clubs grew sixfold in 2025, nearly double the pace of run clubs. AllTrails also reported a 20% increase in users, reaching 90 million accounts, with many using the app for travel planning. The trend is being driven by several factors, including the rise of remote work, a desire for unhurried social interaction, and a broader shift among Gen Z toward healthier lifestyles. Bank of America data shows Gen Z spending on fitness grew about 9% while bar spending grew less than 4%. Hiking clubs offer a lower barrier to entry than running and provide ample opportunity for conversation, filling a social gap that nightlife and other activities once filled.
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