Carolina Herrera's new La Bomba fragrance is being marketed as a fashion accessory with its innovative bottle design. The Carolina Herrera La Bomba Eau de Parfum Mini Ring Set, exclusive to Ulta, includes an 11 mL mini bottle of the butterfly-shaped perfume that attaches to a double ring. The set is priced at $36 and allows wearers to dab the scent on their wrists for an instant refresh. The fragrance itself opens with dragonfruit, followed by peony, and settles with vanilla. The article describes the scent as a reinvention of a tropical-inspired fragrance that is suitable for all ages. The ring set is presented as a conversation starter and a way to make fragrance more expressive.
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